advising
My expertise lies in all things launching & growing powerhouse consumer brands — cutting through the noise, building a brand beloved by consumers and investors alike, and unlocking sustainable growth across channels.
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Building a consumer brand? I can work closely with you to build a comprehensive omni-channel strategy to launch & grow a powerhouse brand.
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Brand + PR Strategy is both an art & science that is extremely difficult to crack. I can help you develop a brand with a clear and resonant ethos that will cut through the noise. Having garnered 20B+ tier 1 press impressions on Omsom, I have a track record of PR strategies that can catapult a brand to national awareness.
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Getting into retail can be a black box. Having personally pitched and launched Omsom nationally into Whole Foods, Sprouts, Target and more, I can guide you in standing up a tailored retail strategy and developing a dynamic pitch to open doors for your brand.
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Whether you’re raising from VCs, angels, or family offices, I can help you secure crucial funding to grow your brand. We can work together on honing your investor pitch, building your pitch decks, and preparing your data room.
“Vanessa is an exceptional operator and strategist. But what truly sets her apart is a rare and unmistakable ability to develop and guide others. Her coaching balances unfiltered honesty with an almost spiritual sense of compassion and empathy. She brings not only remarkable foresight and strategic clarity—among the strongest of any founder or operator I know, in any vertical—but also a gift for helping others become higher-performing, more aligned versions of themselves. In a world of self-styled coaches, Vanessa is an actual weapon for founders and executives navigating an insane operating environment.”
— Kayden Horwitz, founder of Kana/Milo (acquired) and Quite Nice